Who it is for
FMCG and CPG brands, retailers, agencies and media teams that want to act closer to real shopping planning.
About Listonic Ads
What is Listonic Ads?
Listonic Ads is a retail media and shopper marketing offer for FMCG brands, retailers and media teams. It helps reach shoppers when they plan shopping, browse offers and choose products.
Since 2009 building products around shopping planning
2M monthly shoppers in the Listonic ecosystem
150M visits to brochures and retail promotions
85M product adds to shopping lists per year
86% marked products confirmed as bought
In short
Retail media for brands that need to be closer to the shopping plan
Listonic Ads connects media inventory, shopping data and reporting in environments shoppers use before grocery trips. A campaign can support not only reach, but also sales, trade marketing and brand-choice goals.
Where it works
In shopping-list apps, brochure-app environments in CEE and Grocery Magnet shopper segments.
What it supports
Reach, add-to-list, trial, product launches, drive to store, promotion support and brand presence in category moments.
How it is measured
Depending on the goal: add-to-list, clicks, ROAS, Brand Performance, campaign results and post-campaign recommendations.
Our approach
Retail media should sell
It is not only about delivery. In FMCG, the valuable moment is when the shopper plans shopping, compares offers and chooses the brand.
Listonic Ads connects media inventory, shopper signals and reporting so every campaign has a clear goal: trial, brand choice, drive to store or category performance.
We enter before brand choice
We are present during shopping planning: in lists, promotions and category contexts, before the shopper chooses the brand.
We connect media with shopping data
We look beyond impressions and clicks: add-to-list, category signals and shifts in brand position.
We keep business KPIs in view
We match format to goal: trial, brand share, drive to store, launches or defending position in the shopping plan.
What we do
From brief to a report that can be used in the next decision
Our work starts before launch and does not end with raw delivery numbers. The highest value comes when the campaign has a clear goal and can be read through shopper behavior.
Campaign strategy
We turn the brief into segments, shopping moments, formats and a delivery plan in Listonic, brochure-app environments and retail media.
Delivery and optimization
We run campaigns so shoppers see the brand in the context of a list, category, promotion or specific shopping need.
Reporting and conclusions
After the campaign we show what worked, where the brand grew, which segments had potential and what is worth repeating.
Brand Performance
We monitor brand presence in shopping lists and categories so teams see brand position beyond standard campaign dashboards.
How we work
A short path to specifics
Goal and category
We start with KPI, product, category, retail context and campaign timing.
Reach plan
We choose formats, contact moments and shopping signals that make sense for the brief.
Delivery
We run the campaign around lists, brochures, promotions and real shopping planning.
Conclusions
We finish with a report, recommendations and a decision about what to scale next.
Team
People who know FMCG campaigns from brief to report
We help teams choose formats, KPIs and arguments for the brief faster. After the campaign, we come back with a report and conclusions that make the next agency, brand or retailer decision easier.
Małgorzata Olczak
Head of Sales
Magdalena Łapa
Senior Account Manager
Joanna Sobkiewicz
Account Manager
Damian Gawroński
Account Manager
Jakub Gołdy
Account Manager
Anna Bartczak-Zagrodnik
Customer Success Team Leader
Agnieszka Małagowska
Customer Success Specialist
Maciej Janik
Junior Customer Success Specialist
AdOps team
Additional support for campaign setup, delivery quality and decisions where retail context matters.
Part of Listonic
We build on a product shoppers use every day
Listonic was founded in 2009 as a shopping-list app. Today it is an ecosystem of apps and shopping data that helps understand what people plan to buy, which categories grow and where a brand can influence choice before the store visit.
FAQ
Frequently asked questions about Listonic Ads
What is Listonic Ads?
Listonic Ads is a retail media and shopper marketing offer built around apps and data connected with grocery shopping planning. It helps brands and retailers reach shoppers before they choose a product or a store.
Is Listonic Ads a retail media network?
Yes. Listonic Ads works as a retail media environment for FMCG, drive-to-store and shopper marketing campaigns, combining media inventory, shopping signals and reporting.
Which brands is it best suited for?
It is most useful for FMCG and CPG brands, impulse categories, promotional brands, product launches and categories where the choice is made close to shopping planning.
Can campaigns support offline sales?
Yes, especially when the goal is drive to store, promotion activation, adding a product to a shopping list or reminding shoppers about a brand before a store visit.
Can ROAS be measured?
In selected scenarios, yes. Measurement scope depends on the market, data, partners and methodology, so KPIs are matched to the brief before campaign launch.
How is Listonic Ads different from classic display?
Classic display often competes for broad attention. Listonic Ads appears in shopping-planning contexts: lists, offers, categories and purchase decisions.
How do we start a campaign?
Send a short brief with category, product, goal, timing, budget and market. Based on that, the team recommends environments, formats and measurement.
Have a KPI, category or brief?
We will show where Listonic Ads can genuinely help
Let's talk about reach, trial, brand choice, add-to-list, drive to store or Brand Performance. We will come back with a format and measurement recommendation.