For a launch, season or promotion, when the product needs to enter the shopping plan.
For CPG and FMCG brands
Retail media for CPG and FMCG in shopping lists
Listonic Ads shows brands in shopping lists, brochure apps and promotional contexts while shoppers plan shopping. Campaigns can be planned for trial, seasonality, promotion, add-to-list, ROAS or Brand Performance.
- Audience
- CPG and FMCG brand, category, shopper and digital marketing teams
- Goal
- sales, trial, add-to-list, ROAS and Brand Performance
- How it works
- shopping-list context, brochure apps and shopper signals
When to use it
When Listonic Ads makes sense for a CPG/FMCG brand
When classic display delivers reach, but lacks a signal closer to the shopping decision.
When KPIs should include add-to-list, ROAS, Brand Performance or brand share in the category.
When after the campaign you need a report for the brand, sales and agency teams.
How it works
From ad contact to product on the list
We do not start with the format. First we define the campaign task: launch, season, promotion, trial or work on the brand's position in the category. Then we choose the touchpoint and KPI.
Shopping list
The product appears while the shopper builds the list. Add-to-list lets them save it without interrupting planning.
Brochure apps and promotions
The campaign strengthens the offer when users compare stores, prices and promotion dates.
Shopper signals
Segments are built on real behaviors: lists, categories and culinary context.
Campaign environment
The format should match the brand task
A launch is planned differently from a promotion or brand-position tracking. The campaign should connect the touchpoint, shopper action and measurement.
Shopping plan
Lists and promotions close together
This is a useful moment to remind shoppers about the brand or suggest a specific product variant.
Format
Add-to-list as an action
The format can lead to saving a product on the list instead of ending the contact at a click.
Purchase
Reporting close to the basket
We show the result in the context of category, period, creative and the decision about what to scale next.
FMCG context
For brands that want to enter the shopping plan
Not only for the largest budgets. This model works for launches, seasonal moments, promotions and routinely purchased categories.
Result and report
What the post-campaign report shows
ROAS case-study examples range from 2.27x to 7.73x, depending on category and setup
Add-to-list saving a product on the list as a signal of shopping intent
Brand Performance brand position in the category based on shopping-list data
Report result, context and recommendation for the next flight
Retail media Shopping context
Let's plan the campaign
We'll match formats and targeting to your KPIs.
FAQ
What to know before the first brief
Is Listonic Ads only a reach channel?
No. It can build reach, but its value for CPG and FMCG is contact during shopping planning and KPIs closer to the decision: add-to-list, ROAS, Brand Performance, trial or promotion.
Can the campaign support sales?
Yes, if the goal, format, creative and measurement are set for a sales objective. The result depends on category, budget, period and available methodology, so we report it with context.
What does a brand manager get after the campaign?
A report with KPIs, category context and a recommendation on what to repeat, improve or scale.