When the client expects FMCG sales, trial or product add-to-list.
For media agencies, media houses and planners
Listonic Ads for media agencies
When the brief needs FMCG sales, drive to store or brand awareness, add Listonic Ads.
- Audience
- agencies, media houses, media planners and strategists
- Goal
- FMCG sales, drive to store or brand awareness
- How it works
- a format in a shopping list, brochure app or promotion context, matched to the brief KPI
When to use it
When the media plan needs to work lower in the funnel
When the campaign should support drive to store or retail chain choice.
When a new flavour, variant or seasonal offer should inspire in a shopping context.
When awareness should be built closer to category and promotion than in standard display.
How it works
From brief to media plan
First we define which decision the campaign should support: brand, store, promotion or product-on-list choice.
Goal
We define which goal will really decide how the campaign is judged: sales, drive to store, trial, add-to-list or awareness.
Recommendation
We choose the format and argument the planner can put into the media plan.
Report
After the campaign we show the result with context and a takeaway for the next flight.
For recommendations
What to show the client
Moment
The shopper plans shopping
The channel works before the store visit: in the list, brochure app and promotion context.
Role
More than another display
The ad can remind people about a brand, suggest a product or support store choice.
Report
Report with a takeaway
After the campaign we show what worked and what is worth scaling, improving or changing.
Agencies and media houses
Less friction when planning a campaign
We respond to briefs quickly, help shape the recommendation, keep launch and delivery on track, and deliver an on-time report with insights ready for the client conversation.
Materials
What the agency gets to work with
Media plan argument why the channel works in shopping planning, often with a short Brand Performance category view
Case and benchmark results from similar campaigns with context
Before the campaign we show the category, cases and benchmarks. After the campaign we return with a write-up, charts, insights and percentage KPI delivery.
Retail media Shopping context
Let's plan the campaign
We'll match formats and targeting to your KPIs.
FAQ
What to know before the first brief
Which briefs fit Listonic Ads best?
The best fit is FMCG and retail work where the pre-purchase moment matters: launch, promotion, season, add-to-list, drive to store or category analysis.
What should a planner get before recommendation?
A clear environment description, formats, KPIs, technical requirements, case studies and a contact for quick consultation.
Does the agency need to choose the format before contact?
No. A goal, category, timing and initial budget or assumptions are enough. We select the format for the brief.