Offer
Reach shoppers close to the shopping decision: on lists, in brochure apps and around promotions. We match formats and KPIs to sales, trial, ROAS or drive to store.
Who it is for
FMCG / CPG brands
Show the product when a shopper builds a shopping plan or checks promotions. After the campaign, you get a report for sales and trade marketing conversations.
For FMCG/CPG brandsMarketing / digital
We translate the campaign goal into environment, format, targeting and measurement.
Check formatsRetailers
We connect brochures, shopping lists and local offer context so promotions can support store visits.
For retail teamsAgencies
We provide media-plan arguments: shopping context, formats, KPIs, benchmarks and specifications.
For agenciesEnvironments
The right environment depends on the task: shopping-list planning, promotional inspiration before the store visit or online reach built on shopper data.
Reach users who create lists, add products and return to the basket before the store visit. This environment is useful for brands that need presence during purchase planning.
Listonic formats
Communication for retailers and brands when users browse brochures, compare offers and choose stores. A good fit for promotions, drive to store and offer support.
Retail possibilities
Reach extension outside Listonic apps based on shopper data. Shopping and culinary segments help plan FMCG communication closer to real intent.
Learn moreShoppers
Each environment works at a different point of the shopping journey: list planning, promotional discovery and intent-based reach extension.
A shopping list is the moment when a brand can enter the basket before the store visit.
Brochure environments help shoppers compare offers and choose products before they shop.
Shopper data extends reach to people interested in a category outside owned apps.
Formats
We most often combine shopping-list, brochure, promotion and reach-extension formats. The mix depends on the objective, category, timing and how close to the basket the brand should appear.
For brands that want to enter the basket-building moment and remind shoppers before purchase.
For promotional and retail communication where price, offer and store choice matter.
For briefs that need reach beyond owned apps and shopping-intent segments.
Process
Send a brief, category or KPI. We will come back with a recommendation for environment, formats, targeting and measurement.
Send a briefbrief, category and KPI
environment recommendation
format and targeting selection
delivery, optimization and report
Campaign goals
The same ecosystem can support different objectives: from awareness and promotion to performance activity closer to the basket.
Show the product in category, list or promotion context before the shopper makes the shelf decision.
Connect offer, brochure and shopping-list moments so promotion can move from screen to store.
Organize formats, KPIs, requirements, timing and reporting from brief to campaign summary.
Trusted by
Have a brief or a media plan?
Let's plan the campaign
We'll match formats and targeting to your KPIs.
FAQ
Campaigns can support sales, trial, add-to-list, ROAS or drive to store. The final result depends on category, creative, budget, flight, format and available methodology.
FMCG and CPG brands, retailers, trade marketing, digital managers and agencies that want to reach shoppers close to planning, promotions or store visits.
A KPI report with shopper context and recommendations. Depending on the goal it can include add-to-list, ROAS, CTR, viewability, drive to store or Brand Performance.
