Campaign result
How to read this case study
This legacy case study is best read as a portfolio of FMCG campaign mechanics: how different formats can move a product from exposure into shopping-list behavior.
the article combines several campaign examples, so each result should be read in its own category and campaign context
Several FMCG campaigns show how banners, add-to-list formats, text links and product suggestions can move products from exposure into shopping-list behavior.
Campaign context
FMCG brands using shopping-list and grocery-planning environments.
Goal
Show how different grocery brands can build visibility, increase product presence on shopping lists and support campaign mechanics close to purchase planning.
Setup
The original material included examples for brands such as Frosta, Hortex and Haribo, using banners, add-to-list buttons, text ads, native product suggestions and brochure-style placements.
Result
Selected examples included Hortex products growing 129% on shopping lists and Haribo products appearing more than 10 times more often during the campaign period described in the source material.
Why it matters
For FMCG and CPG brands, this case is useful because it shows the practical role of format choice. A campaign can do more than generate clicks when the format helps shoppers save a product for a later grocery trip.
How to read this case
This is a portfolio case built from several older campaign examples. Each result should be read in its own category, creative, budget and measurement context.
