Campaign result
How to read this case study
This case demonstrates how culinary intent can be used to reach grocery shoppers with category-relevant FMCG communication.
the article describes historical display campaigns, so results should be read as reach and targeting examples
The Agricola campaign in Romania shows how culinary-intent signals can support grocery-brand communication in an international market.
Campaign context
Poultry and grocery-brand campaign in Romania.
Goal
Reach Romanian shoppers interested in chicken recipes and promote Agricola products.
Setup
The campaign used Grocery Magnet display targeting based on recipe and culinary-interest signals.
Result
The first activation generated over 2 million views, followed by another campaign with over 1 million views in the historical material.
Why it matters
The case demonstrates how culinary context can help match grocery advertising to people already interested in a relevant category.
How to read this case
The article describes historical display campaigns, so results should be read as reach and targeting examples.
