Campaign result
How to read this case study
The case shows how a non-FMCG advertiser can still benefit from shopping and brochure contexts when the audience signal is strong enough.
the result reflects the described campaign context, audience interest, creative, and German market conditions
A Bundesliga campaign in Germany shows how shopping and brochure-app environments can support non-FMCG advertisers when the audience signal is strong.
Campaign context
Sports and entertainment campaign in Germany.
Goal
Reach German users around Bundesliga interest through Listonic and Sales & Deals placements.
Setup
The campaign used Listonic placements and 300x250 ads in Sales & Deals, displayed between pages of digital brochures.
Result
The Sky Tickets ad was tapped twice as often as the same format in comparable Polish campaigns described in the source material.
Why it matters
The example shows that grocery and brochure-app contexts can work beyond classic FMCG when the message fits a strong interest and shopping-inspiration moment.
How to read this case
The result reflects the described market, creative, placement and audience interest. It should not be treated as a universal benchmark.
