Campaign result
How to read this case study
The case shows that grocery and recipe signals can also identify audiences for adjacent categories when the communication has a clear culinary link.
this is not an FMCG sales campaign; it shows how culinary intent can support tourism communication
A Hungary tourism campaign shows how grocery and recipe signals can identify audiences for adjacent categories when the message has a culinary link.
Campaign context
Tourism communication using culinary-interest targeting.
Goal
Promote Hungary to Polish internet users interested in Hungarian cuisine.
Setup
The campaign used Grocery Magnet targeting based on recipe and culinary-content behavior, bought in a vCPM model.
Result
The campaign reached almost 4 million Polish internet users and generated almost 70,000 banner clicks in the source material.
Why it matters
The case is not an FMCG sales example, but it shows that grocery and recipe signals can also support adjacent categories with a strong food or culinary connection.
How to read this case
This should be read as a targeting and reach case for destination marketing, not as a retail-media sales case.
