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Areas and terms

Choose an area and jump to all related terms collected on one page.

Topics

Channels and formats

Terms that describe media environments, placements, and buying models.

Retail media Display advertising Retail media network Ad inventory Programmatic SDK Banner PMP deal Native ads Ad placement Ad format Private marketplace Ad server Ad formats Grocery buyers Open market Standard banner ads Deal ID Grocery shoppers Direct order Refresh rate Retail apps Grocery retail Listonic apps Seat ID Listonic ads placements DoubleClick ad Commerce media On-site retail media Off-site retail media Demand-side platform (DSP) RTB / Real-time bidding Ad exchange

Topics

Category and strategy

Terms that structure FMCG language, shopper marketing, and brand thinking.

FMCG Shopper marketing Brand awareness Brand Campaign Consumer Listonic Ads Loyalty Purchase intent CPG and grocery brands Recipe content Case study Unique targeting Discount markets Test campaign Campaign summary Listonic campaigns Trade marketing Contextual targeting Geo targeting Demographic data Hypermarkets and supermarkets Promotional circulars Large reach Retailer-Independent promotions Media buying Media planner Independent promotions New product Smart shoppers Pet food Loyalty building Private label Path to purchase Shopping planning Shopping list Purchase funnel Demand generation Always-on campaign Test & learn Category seasonality Personalization

Topics

Audience and targeting

Concepts related to segmentation, audience selection, and quality of reach.

Audience targeting Household grocery shoppers Shopper Audience Targeting Target audience Decision makers Retargeting cookie First-party data Purchase data Declarative vs behavioral data Third-party data Look-alike

Topics

Promotions and activation

Mechanics that support trial, promotional response, and product choice.

Couponing Coupon Promotion Sampling Couponing system Landing page Listonic buttons Brand page Back to school Coupon system for FMCG / CPG Coupon campaign Promotional code Coupon activation Targeted banners Coupons in FMCG / CPG ATL / Add To List Drive to store Full screen Interstitial Rich media Retargeting Prospecting Product feed

Topics

Measurement and effectiveness

Metrics and models used to evaluate campaign impact on behavior and sales.

ROAS ROPO Impressions Measurement Impression Tracking CTR Reach CPM Reporting CPC Insights Brand lift Viewability Frequency Sample report ROI for FMCG advertisers User click KPI CPL Unique clicks Conversion tracking CPA Coupon settlement Behavioral targeting Closed-loop attribution Incrementality Digital shelf analytics Out-of-Stock (OOS) Brand safety Share of search Offline conversion Purchase proxy Basket analysis Category penetration vCPM / Viewable CPM CPS / Cost per sale CPSC / Cost per successful click Engagement rate Share of voice