Campaign result
How to read this case study
The case shows how retail media can be read through category and basket indicators, not only through basic digital metrics.
the result depends on objective, creative, budget, campaign period, and methodology
In repeat-purchase FMCG categories, performance is not only about a single click. The stronger question is whether the brand appears more often in baskets and shopping plans during the campaign period.
Campaign goal
The campaign supported a deli-meat brand. The goal was to strengthen the brand's position in the category, reach category buyers, and measure whether shopper behavior changed closer to the basket.
Setup
Listonic Ads used formats placed around shopping planning and category exposure. The campaign worked in moments when shoppers were preparing regular grocery missions and thinking about products for the household.
Result
The described campaign generated ROAS 2.5x and increased basket strength by 10.7%. It also produced more than 8,500 product additions to shopping lists.
How to read the result
The case is useful for brands that want to evaluate retail media beyond CTR. Add-to-list behavior and basket indicators help show whether the campaign influenced purchase planning, not only media interaction.
