Campaign result
How to read this case study
The case shows how a promotion can move from the screen into a shopping list and a store visit.
results depend on chain reach, promotion attractiveness, creative, geo-targeting, and attribution
Retail campaigns need to do more than show an offer. They need to move shoppers from promotion awareness to a planned store visit and a basket that includes promoted products.
Campaign goal
The campaign supported retail chains and their promotional offers. The goal was to increase traffic to stores, encourage shoppers to save promoted products, and show that digital grocery environments can influence offline shopping decisions.
Setup
The campaign combined shopping-list contexts, brochure-app environments, geo-targeting, and add-to-list formats. This made it possible to reach shoppers during both inspiration and planning, before the store visit happened.
Result
The campaign generated ROAS 7.73x, more than 24,000 product adds, and an add-to-list cost of PLN 1.70 in the described measurement.
Why it matters
For retail and trade marketing teams, this case shows how promotions can move from a screen into an actual shopping plan. The important action is not only a click, but also saving a product that can later appear in the store basket.
